Small Business Marketing with Social Media
It surprises me how many small businesses are still not using social media to help market and promote their products and services. While the low numbers of participation could be due to simply not knowing how to use this medium. It’s still worth the time and effort, and the benefits are unlimited.
Fact is, there are business owners that are just too darn scared of even using social media. So to help ease your fears I have gathered some tips and advice to help you get started.
Choose wisely
Pick a social networking site you feel comfortable joining (could be a site geared towards music, business or even arts and crafts) Keeping in mind that you’ll want to join a network that is within your interests and goals. The main home pages usually have a “sign up’ button. Simply click and add your information. Don’t rush it and start joining dozens of site – get a feel of how social media works and just take it from there.
Getting a Feel for the Community
Its best to learn how the network flows and simply observe. Take notes of what seems to work, or not work, what you like about the site and so forth. What are the members chatting about, what are the popular discussions. Is there real activity or very little movement on the site.
What’s the plan
What are your goals? Are you looking to use the medium to gain new clients, keep in touch with current ones, check out the competition? Setting up a plan will help you review your accomplishments as well as areas of improvement.
Observe and Learn
An vital part to an effective social media campaign is to keep track of who may be chatting about your business or company, what are they saying, and how is the community are reacting to it. Monitoring what may be said about your business will will help you tweak your marketing plan and benefit from it…it may even help you gain new business.
Be a part of the Community and Action
Although your goal may be to gain new business, don’t come across as just business. Interact and be social. You’re time on social network does not have to be all business. Being more real like sharing your day to day comings and goings, special events, likes and dislikes will make you more approachable.
Get Feedback
Ask for feedback, reviews and insight to help you reach your target more effectively. One powerful use for social media in business is as a customer service tool. Instead of waiting for a customer to air a complaint, use social media as a way to engage and interact with your audience. And be sure to thank everyone who chimes in individually.
Consistency is Key
Your profiles, comments, posts and conversations should stay true to your company’s overall mission and values. If more than one person is posting on behalf of your company, it’s vital to have a standard tone and guidelines for consistency. Once you expand your reach to more than one social media site, consistency is even more important.
Social media networks are ever changing; from guidelines, features to design. What may work today, such as being the top searched term or phrase on Twitter, may not work tomorrow.
You’ll quickly learn that the more your participate the more people you will reach, the more exposure to your business you’ll receive and the more traffic you will get.
Thank you for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the good work.
Many thanks for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work.
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