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	<title>Easy SMB Marketing &#187; Brand Marketing</title>
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	<link>http://www.easysmbmarketing.com</link>
	<description>Easy Marketing Techniques and Strategies for the Small to Medium Business</description>
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		<title>The Importance of Publicity</title>
		<link>http://www.easysmbmarketing.com/2010/03/the-importance-of-publicity/</link>
		<comments>http://www.easysmbmarketing.com/2010/03/the-importance-of-publicity/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 14:28:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[great exposure]]></category>
		<category><![CDATA[Importance of Publicity]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[social media websites]]></category>
		<category><![CDATA[social networking websites]]></category>

		<guid isPermaLink="false">http://www.easysmbmarketing.com/?p=122</guid>
		<description><![CDATA[Just because you build, does not mean that they will come. You have to publicize, and have all of the components of a great publicity campaign. You can be on a million social networking websites and social media websites, but people in the media are often times busy people &#8211; they do not have time [...]]]></description>
			<content:encoded><![CDATA[<p>Just because you build, does not mean that they will come. You have to publicize, and have all of the components of a great publicity campaign. You can be on a million social networking websites and social media websites, but people in the media are often times busy people &#8211; they do not have time to click on links to your social websites, without at least being enticed to do so. You have to have a press kit, biography, press releases&#8230;that is what will get you out there to the world.</p>
<p>So you are an artist or a company, and you&#8217;re doing something great that you want the media to know about it, so, in turn, it can bring you great exposure, well, when contacting the media, you have to have to have a press kit, or many will not even look at what you have. Even if you call them, the first thing that they will want to know is if you would send over your bio, press kit, and press release.</p>
<p>You can put up as many songs as you would like on your social pages. Go to the studio and record as many songs as humanly possible, or run as many company contests, but if you are not getting it into the hands of the right people, once you are done, then it is all in vain.</p>
<p>Publicity is the best form of advertisement that there is, and because of that reason, here are some publicity tips for creating a press release: &#8211; The first thing that you want to do is think of an edgy, yet descriptive headline &#8211; you want to catch the recipient or journalist attention right away. -Press releases should always tell WHO, WHAT, WHERE, WHEN &amp; WHY, and should always encompass the most important things first, otherwise the recipient or journalist will likely become uninterested and stop reading. -Always stick to the facts at hand &#8211; do not ever make claims that cannot be validated or substantiated. -Get straight to the point, and always try to excite the reader about whatever it is that you are pitching. -Keep the press release short &#8211; you can go in depth once you have garnered the recipient&#8217;s interest. -Always use words and terminology that people can understand &#8211; especially if you are courting journalists, as most do not like jargon &#8211; they respect hardcore facts, and anything that will make their jobs easier. -Include contact information. -Be specific, and always make sure that the recipient understands what their benefits are for checking out or featuring your press release. -ALWAYS proofread and make sure that your.</p>
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		<title>Designing Logos For Small Medium Businesses</title>
		<link>http://www.easysmbmarketing.com/2010/02/designing-logos-for-small-medium-businesses/</link>
		<comments>http://www.easysmbmarketing.com/2010/02/designing-logos-for-small-medium-businesses/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:22:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[amazing workspace]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[businesses field]]></category>
		<category><![CDATA[color scheme]]></category>
		<category><![CDATA[Creating logo]]></category>
		<category><![CDATA[Creative Logo]]></category>
		<category><![CDATA[designing logo]]></category>
		<category><![CDATA[Logo design]]></category>
		<category><![CDATA[Logos for small businesses]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[own business]]></category>
		<category><![CDATA[small business logos]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://www.easysmbmarketing.com/?p=106</guid>
		<description><![CDATA[You have taken the leap and are beginning your own business. One of the most important first steps you have to take when embarking on a new business is the creation of your logo. The logo must be effective enough to grab your customers and keep them remembering your business. The design of a great [...]]]></description>
			<content:encoded><![CDATA[<p>You have taken the leap and are beginning your own business. One of the most important first steps you have to take when embarking on a new business is the creation of your logo. The logo must be effective enough to grab your customers and keep them remembering your business. The design of a great logo has four components that take it from fair to great.</p>
<p>1) The importance of the color scheme: The most important thing to remember when choosing color is if your logo has one of every color on the wheel, it does not make it more appealing. One of best rules of thumb when creating your logo, keep the color palette at two or three maximum colors. Fewer colors will make your logo appear more professional and easier to remember.</p>
<p>2) The logo should match your business: Because a logo is eye catching or you think it is cute, does not necessarily mean it will be a matching logo to the type of business you have. The logo should be a statement for your company.</p>
<p>3) Make it memorable: A great logo is one that customers remember and associated with your company. Try to make it fairly simple in style and design.</p>
<p>4) It has to be unique: A logo should have uniqueness to it &#8211; one that is not like any other in your businesses field.</p>
<p>Designing a logo with effectiveness will be a complex process, however, if your desire is have a business that is successful and remembered then it is imperative you do not rush the design process. Having an amazing workspace and all of the gadgets any new business would drool over, is not going to make the business. A company basically speaks for itself. The identity of your company will be reflected through your correspondence and outward appearance, all of which are reflected through your logo.</p>
<p>Every item associated with your business will have its own &#8216;branding&#8217;. This will be what associates a potential customer with your business. If you are unable to create a design on your own, a professional designer will be happy to listen to your business ideas and put them together to create a logo suitable to your business. A well thought out logo identifies everything from letter heads to business cards as those pertaining to your company. These items are what separates you from a competitor, as well as, the logo design will define how you want people to recognize your company.</p>
<p>The most important component of a corporation in identity of one is their specific logo and it deserves special attention. Hiring a creative and knowledgeable logo designer for creation of your logo is an important part of the process in order to perfect the impression you&#8217;re attempting to say. Once you have a grasp of the value in a well designed logo and have the right characteristics in place, you have made the first and one of the most important leaps to a successful business.</p>
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		<item>
		<title>Mouse Pads for Your Brand Recognition</title>
		<link>http://www.easysmbmarketing.com/2009/12/mouse-pads-for-your-brand-recognition/</link>
		<comments>http://www.easysmbmarketing.com/2009/12/mouse-pads-for-your-brand-recognition/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 03:12:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[Branded mouse pads]]></category>
		<category><![CDATA[computer daily]]></category>
		<category><![CDATA[expensive strategies]]></category>
		<category><![CDATA[Mouse Pads]]></category>
		<category><![CDATA[potential customer]]></category>
		<category><![CDATA[successful business]]></category>

		<guid isPermaLink="false">http://www.easysmbmarketing.com/?p=76</guid>
		<description><![CDATA[To run a successful business today, it is immensely important to have brand recognition. If a potential customer recognizes your business name when selecting where to go, they are more likely to choose your business. In order to do this, you simply have to get your name out there! One of the best ways to [...]]]></description>
			<content:encoded><![CDATA[<p>To run a successful business today, it is immensely important to have brand recognition. If a potential customer recognizes your business name when selecting where to go, they are more likely to choose your business. In order to do this, you simply have to get your name out there! One of the best ways to do that is with word of mouth marketing and free gifts to your existing customers. A low-key way to do this is through the use of branded mouse pads. Because this strategy is much less obvious than more common ones, your customers are not used to avoiding the impact. As such, using this tool is a high-impact but low-key way to build brand recognition.</p>
<p>Nearly everyone uses a computer daily, at work or at home. If you give your existing customers and potential customers logo mouse pads, your brand recognition will soar. Your customers will see your information all the time, and so will the people around them. This is one of the most effective and least expensive strategies.</p>
<p>To build brand recognition, try giving your branded mouse pads to your customers with an order, or send them to customers to celebrate a holiday, or give them out any other way you choose. Once again, most-if not all-mouse pad types are inexpensive, so your strategy will not cost you a great deal.</p>
<p>All of the mouse pad types you read about can be instrumental in building brand recognition.</p>
<p>Branded mouse pads illustrate your business details to customers on a daily basis. If your customer sees your logo frequently, they will certainly create more business for you.</p>
<p>With this new information about branded mouse pads you can start building your brand recognition today. This is a very unique strategy, so you may very well be the only business in your industry and area trying it out. As such, your strategy will not only stand out, it will drive more customers to your business than overused strategies would. Before you know it, you will be leaps and bounds above your competition, and they will have no idea how it happened! With this new brand recognition strategy, everyone in your area will soon know all of the important details about your business.</p>
]]></content:encoded>
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		<item>
		<title>Choosing and Designing Promotional Items</title>
		<link>http://www.easysmbmarketing.com/2009/10/choosing-and-designing-promotional-items/</link>
		<comments>http://www.easysmbmarketing.com/2009/10/choosing-and-designing-promotional-items/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 13:57:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Choosing Promotional Items]]></category>
		<category><![CDATA[Designing Promotional Items]]></category>
		<category><![CDATA[product advertising]]></category>
		<category><![CDATA[Promotional Items]]></category>
		<category><![CDATA[Promotional product]]></category>

		<guid isPermaLink="false">http://www.easysmbmarketing.com/?p=45</guid>
		<description><![CDATA[Promotional product advertising is incredible because it allows you to select those products, styles and colors that are right for your individual business and the needs of your clientele. Neon colored sunglasses are probably not the item you are looking for if you are a doctor of geriatrics and a logo pill organizer is probably [...]]]></description>
			<content:encoded><![CDATA[<p>Promotional product advertising is incredible because it allows you to select those products, styles and colors that are right for your individual business and the needs of your clientele. Neon colored sunglasses are probably not the item you are looking for if you are a doctor of geriatrics and a logo pill organizer is probably not going to make a good advertisement for a teen clothing store. The good news is that you choose the items and colors that suit you and your business. The following are some of the things you should consider when trying to select the promotional product advertising that is right for your business.</p>
<p>Color can mean the difference between someone loving something and them not wanting it at all. Some people have pretty conservative taste in the colors that they wear or will carry, and you should be able to see this by direct observation.</p>
<p>When you are shopping for items to use, you want to get something that will make sense to your clients and customers. It is also smart to always get something that has a specific use. People are more likely to keep something if they might need it at some point.</p>
<p>If you have a limited budget, you will still be able to do this type of advertising. That is one of the big pluses with promotional advertising. It is not too expensive for any type of business.</p>
<p>Remember as you are choosing items for your company and deciding on the colors, you want to have it reflect you as well as your business. It should have your taste and creative touch to it. You don&#8217;t want it to be too plain and boring. There really is enough stuff out in the world like that already.</p>
]]></content:encoded>
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		<item>
		<title>Creating a Creative and Perfect Logo</title>
		<link>http://www.easysmbmarketing.com/2009/09/creating-a-creative-and-perfect-logo/</link>
		<comments>http://www.easysmbmarketing.com/2009/09/creating-a-creative-and-perfect-logo/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 11:20:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Creating logo]]></category>
		<category><![CDATA[Creative Logo]]></category>
		<category><![CDATA[Logo design]]></category>
		<category><![CDATA[Nike McDonalds]]></category>
		<category><![CDATA[Perfect Logo]]></category>
		<category><![CDATA[Red Cross]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[symbol]]></category>
		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://www.easysmbmarketing.com/?p=25</guid>
		<description><![CDATA[Logo is a very essential part of branding; it serves as a symbol or trademark of the company that it represents for. It is the very first thing the customers will see once they see your store from afar, and they also recognize products through the logos. It can also help catch the customers attention. [...]]]></description>
			<content:encoded><![CDATA[<p>Logo is a very essential part of branding; it serves as a symbol or trademark of the company that it represents for. It is the very first thing the customers will see once they see your store from afar, and they also recognize products through the logos. It can also help catch the customers attention.</p>
<p>Creating logo designs can be complicated, so you really need to think hard about the logo design that you will create. It should be attractive and something that can create impact on the customers so that they will not forget about it. It should also be different or authentic from your competitors, your logo, alone should communicate with your consumers. Some companies who have nice logos are Reebok, Nike McDonalds, Red Cross and more. Logos comes in different types, there are icon and text combination, word mark or letter mark (text/abbreviated text), and icon (symbol/ brand mark). Perfect logos stimulate the senses, create emotions and memorable.</p>
<p>There are so many characteristics of logo designs, it should be efficient, well-designed, authentic and should highlight the company product or service. The artist that will do the logo design must be knowledgeable about the different aspects of colors, space, clarity, consistency and form. Choose colors that are easy on the eyes. Most logo designers use vector graphics in creating logos because it is very effective.</p>
<p>Avoid copying any other logo design, violating copyrights and trademarks of other companies can put you in prison. Do not use any persons face and any other pictures without their consent. It is not advisable to place too many effects on the logo design such as shadows, embossed image or glares since they should be adaptable enough once they are printed in materials that creases or folds.</p>
<p>Colors in logo design play a very essential role. The colors can convey emotions and meanings. For example green means health, red for passion and white means peace. Colors like yellow and orange highlights lightness and warmth while colors like brown and purple can make you feel heavy. There are certain colors that can make you feel relaxed and there are certain colors that tend to make you feel sad. Your logo design should also have any of the patterns; examples of patterns are spirals, pop, droplets, shadows, photo icons wire, labels, transparency, face, punctuation and more.</p>
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