Creating Great Content for Email Newsletters
Email Marketing is a direct marketing method and customer relationship management (CRM) device which, if executed correctly, enjoys some of the best returns on investment out of any of the other ‘tools’ in the eMarketer’s kit. Email Marketing can be tremendously effective as its power lies in its ability both to broadcast, and also to target individuals with personalised content simultaneously. This ability to customise on a mass scale, combined with low costs per contact and total measurability make Email Marketing an attractive channel to many businesses and brands.
Central to great CRM is careful targeting, well-segmented mailing lists and customisation. And of course, what really counts is content. The type of content that an email requires really depends on its purpose.
