The Importance of Publicity
Just because you build, does not mean that they will come. You have to publicize, and have all of the components of a great publicity campaign. You can be on a million social networking websites and social media websites, but people in the media are often times busy people – they do not have time to click on links to your social websites, without at least being enticed to do so. You have to have a press kit, biography, press releases…that is what will get you out there to the world.
So you are an artist or a company, and you’re doing something great that you want the media to know about it, so, in turn, it can bring you great exposure, well, when contacting the media, you have to have to have a press kit, or many will not even look at what you have. Even if you call them, the first thing that they will want to know is if you would send over your bio, press kit, and press release.
