Designing Logos For Small Medium Businesses
You have taken the leap and are beginning your own business. One of the most important first steps you have to take when embarking on a new business is the creation of your logo. The logo must be effective enough to grab your customers and keep them remembering your business. The design of a great logo has four components that take it from fair to great.
1) The importance of the color scheme: The most important thing to remember when choosing color is if your logo has one of every color on the wheel, it does not make it more appealing. One of best rules of thumb when creating your logo, keep the color palette at two or three maximum colors. Fewer colors will make your logo appear more professional and easier to remember.
2) The logo should match your business: Because a logo is eye catching or you think it is cute, does not necessarily mean it will be a matching logo to the type of business you have. The logo should be a statement for your company.
