Online marketing strategies include writing of article, submission of article to various article directories and getting approved. There are so many quality article directories. In order to fulfill the guidelines of the article directories your article must be (1) Well written article with quality content (2)Must not be an article ripped off or copied from others (3)It should not be an advertisement, press release, sales letter and an excessive self promotion (4)Must be with proper English, grammar and spelling(5)It should not contain pornography or adult material and racial material (5)it must not contain information about bomb creation, terrorism support, religious fanaticism, illicit drugs etc. (6)must not be same as the previously submitted article. The articles are approved only if the guidelines are strictly followed.

As you are aware the article must be of standard quality. It comprises of having a catchy title as to attract the reader, a brief introduction which elaborates clearly about the topic, followed by the body of the article which discusses many aspects regarding the article and ends up with a conclusion. Resource box includes the details about the author and expertise in short. A couple of links can be added to the website. It is an obvious fact that every article on the internet doesn’t win readership. The quality of the article plays a main role in the number of hits you receive. The main aspects to remember during article submission are it shouldn’t be posted in irrelevant directories, multiple submission can result in spam.

Fact is, there are business owners that are just too darn scared of even using social media. So to help ease your fears I have gathered some tips and advice to help you get started.

Choose wisely

Pick a social networking site you feel comfortable joining (could be a site geared towards music, business or even arts and crafts) Keeping in mind that you’ll want to join a network that is within your interests and goals. The main home pages usually have a “sign up’ button. Simply click and add your information. Don’t rush it and start joining dozens of site – get a feel of how social media works and just take it from there.

Getting a Feel for the Community

Its best to learn how the network flows and simply observe. Take notes of what seems to work, or not work, what you like about the site and so forth. What are the members chatting about, what are the popular discussions. Is there real activity or very little movement on the site.

What’s the plan

What are your goals? Are you looking to use the medium to gain new clients, keep in touch with current ones, check out the competition? Setting up a plan will help you review your accomplishments as well as areas of improvement.

Observe and Learn

An vital part to an effective social media campaign is to keep track of who may be chatting about your business or company, what are they saying, and how is the community are reacting to it. Monitoring what may be said about your business will will help you tweak your marketing plan and benefit from it…it may even help you gain new business.

Be a part of the Community and Action

Although your goal may be to gain new business, don’t come across as just business. Interact and be social. You’re time on social network does not have to be all business. Being more real like sharing your day to day comings and goings, special events, likes and dislikes will make you more approachable.

Get Feedback

Ask for feedback, reviews and insight to help you reach your target more effectively. One powerful use for social media in business is as a customer service tool. Instead of waiting for a customer to air a complaint, use social media as a way to engage and interact with your audience. And be sure to thank everyone who chimes in individually.

Consistency is Key

Your profiles, comments, posts and conversations should stay true to your company’s overall mission and values. If more than one person is posting on behalf of your company, it’s vital to have a standard tone and guidelines for consistency. Once you expand your reach to more than one social media site, consistency is even more important.

Social media networks are ever changing; from guidelines, features to design. What may work today, such as being the top searched term or phrase on Twitter, may not work tomorrow.

You’ll quickly learn that the more your participate the more people you will reach, the more exposure to your business you’ll receive and the more traffic you will get.

You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods this article will demonstrate.

Take advantage of online web video and video marketing. The great thing about web video marketing and video marketing is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared. You are in control.

With video marketing and web video you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject matter. With that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters and turn them into video. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter video and recommend it to other people. Which is not a bad thing. The more people who signs-up for your videos, the more people there will be that will go to your site thus increasing your traffic.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to others. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. You then take this article and turn it into video.

Many sites offer free submission and posting of your videos. When people find interest in your videos they have a good chance of following the track by finding out where it originated from. Include a link or a brief description of your company with the videos and there’s a great probability that they will go to your site.

Produce good video content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. So pay attention to this. It is not a requirement that a video piece should be done by a professional camera person.