Easy SMB Marketing

A new report on the media buying plans of advertisers and agencies indicates that having a “presence on social networks” is one of the top priorities of their media plans for next year. According to the 2010 Media Planning Intelligence Study, released by the Center for Media Research in conjunction with InsightExpress, found that:

* 57.7% of respondents “ideally” plan, and

* 56.3% “realistically” plan to include social media in their media plans next year.

The key phrase here is “plan” as without a well researched social media strategy, there will likely be numerous failed social media initiatives.

Twitter is the new marketing tool everyone uses. Even though the purpose of Twitter is to help people socialize it has now become a great and amazing marketing tool to be exploited.
I will present you 5 different ways in which you can transform your Twitter from a basic micro-blogging platform into a income booster.

1. Extend your marketing strategy
It’s important to use Twitter as an extension to your current marketing process. Take what you’ve already got as ads and strategies and implement it on Twitter too. This can’t serve as an independent mean of getting yourself known, but it’s best exploiting it like a new discovery. Don’t give up what you’ve already created, but extend it to what’s new and catches the eye of the public.

One of the biggest challenges in the social media space is having a complete understanding that social media and social networking are two completely different things. While social networking has been around forever, social media is fairly new.

We all do some sort of social networking with our friends, colleagues and business associates. We reach out to people when we need advice, referrals, lead generation, etc. Social networking is about advice.

Social media is using all the different tools on web sites to communicate socially. (Examples: www.Myspace.com; www.Facebook.com; www.LinkedIn.com; www.Twitter.com)

The internet has provided an amazing virtual platform that has empowered people to get connected with each other despite the physical distance. All you need to have is a computer and an internet connection as your window to the virtual world. In today’s world where marketing is becoming indispensable, in case one wants to withstand the mounting competition, internet is enabling ways that are helping to promote and market the product and services that one has. The one who is better with the promotion and marketing strategies is the one who wins, despite his product far from being amongst the best in the market.