Here are some important tips to create a successful marketing campaign:

1. The Title – The Title of your ebook must grab the attention of your targeted audience. A good strategy is to ask a question or a “Call to Action” for example.

2. Content – This is the most important point when it comes to create a viral effect. Create useful and unique content!

3. Quiz – You can include a Quiz in your Ebook and post the right answer on your website! Don´t forget to include a link to the answer in your free e-book, this will lead the reader to your website!

4. Humor – Humor is another effective way to create a viral effect.

5. Brandable – Create a brandable report and give your readers an incentive to spread your ebook. You can set up your own affiliate program if you are selling your own products or you can include other affiliate links and make them rebrandable. (That means your readers can insert their own affiliate links into the ebook to earn a commission by giving away your free report).

It´s not easy to create a viral marketing effect with a free report or free ebooks!

Let your readers know that they are allowed to give the ebook away for free to their friend, their list or on their website.

To increase this effect you can give away a readymade Landing page to your readers, to make it as easy as possible for them to giveaway your report to build their list!

It´s very important to promote your free report, give it away for free on your website, post it to the most popular free ebook directories, blog about it, give it away to your list, post a download link at related massage boards and so on…

One way of applying this viral marketing technique is by producing a viral e-book. After you have come up with the topic you want your e-book to talk about and have chosen an attractive title, it is now time to think about the content of your e-book.

What are the things that you need to write on your e-book for you to achieve your goal? Remember, your aim is for your products to gain popularity and increase sales in the shortest time possible.

Different Ways to Generate Sales

There are several things that you can do for your viral e-book to generate sales for you.

Having affiliate links on your viral e-book will help you reach your goal of reaching as many people as possible. Yes, you can offer rebranding or customizing the affiliate links for free. However, you also have an option to charge a very minimal fee for customization rights.

If your rewards offering or commission for the affiliates are really desirable, these people would not mind paying a small amount in exchange for the huge incentives they will get if they become an affiliate. That is already one way for you to earn income just by releasing your e-book.

Writing a viral e-book about a topic that you know very well will help you gain respect from the readers. Once they realize that you are like an expert in your own field, they will build trust on you. If this happens, they are more likely to buy your products and services without any hesitations.

Of course, having your own product or service is the best way to generate more sales thru your e-book. The links that you add on your e-book should lead the readers to your own site where they can find more information about your products and services.

Leaving something to the reader’s curiosity is a good way to generate more income. Let us say you have an e-book that contains 101 ways in making money over the internet. This is the product you are selling for a fee. You can make your viral e-book discuss a few, like 10, of those tips that they can find in the full version, then neatly interject the link where they can find the full version and purchase it for a minimal fee.

Same goes when you are selling tangible products. You can make your viral e-book talk about the features and benefits of such products to entice the readers to buy. You may also want to include testimonials from other people who have purchased the product. Then include the link to your site where they can purchase the item.

Keeping in touch with your customers is also a plus. It doesn’t mean that once a customer already purchased your product that you have to stop from there. After-sales service adds more value to your product and credibility to you. Once these customers realize that you give them importance by constantly keeping in touch with them, they are more likely to buy again once you have new products to offer.

There must be some solid reason for customers to help spread your word. Creating a qualitative content as well as enticing them by offering some incentives will be added benefit. Inserting a channel for communication as Hotmail reached its subscribers by having message of free email in the mail header itself proved to be a great tool for success. Other problem people often face over the internet are technical and technological problems; make sure your virus (viral message) has no sophistication associated, it is browser independent and do not require additional software, .exe or plug-ins, neither has attachment which may result that many visitors may not like to download, wait to run exe and thus may not see it. Privacy policy helps to push up the viral campaign (I am referring your piece of message as a virus in this article).

People attention and contribution has been the most precious spectrum behind internet growth. To draw people attention you need to have a very strong tool that will take your voice to masses. You need to make strategies that will take your business to heights, lock out your competitors through pricing models and by exploiting competitors’ legacy distribution channel conflict. Viral advertising and viral marketing technique is one that utilizes the existing networks on the web to promote a piece of information globally to produce brand awareness through self replicating process. Idea is to take a piece of message and circulate it virally.

With the advent of the world wide web and millions using the Internet, the potential for exponential growth using viral marketing strategies is tremendous. Using viral marketing strategies on the internet makes it incredibly easy to pass information on to a friend or colleague. The great news about viral marketing is that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads “like a virus”.

Here are 5 viral marketing strategies to help grow your business:

1. E-book: Purchase the branding rights to an E-book. Look for products that provide “branding rights”. You can easily find e-books on the Internet that will sell you a license allowing you to change all the contact information to your own. That is where you can include your own name, website, and contact information. Allow people to give away your E-book to their visitors, and allow those visitors to give it away to other people.

2. Forums: Set up a forum or other bulletin board and allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board. Post comments about the benefits of your products every now and then.

3. Free graphics: Create some templates, graphics, etc. and upload them to your site. (If you don’t have the know-how, hire someone.) Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Ebook Advertising: Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Articles: One of the best viral marketing strategies is writing articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

With just these 5 viral marketing strategies, you can explode your business to new levels. But don’t just do this one. Put these strategies into action over and over, and then get ready to expand your business.

Marketing and advertising your site was seen as a great way to break through the clutter by site owners, which in turn gave rise to varied forms and types of advertising and marketing! PPC advertising, Contextual advertising along with E-Zine advertising gave birth to interesting types of online advertising such as banner ads, pop up ads, Interstitials and so on. With rapid evolution being witnessed in Internet advertising, it was not long before Internet Marketing too came of age!

Internet Marketing has continually evolved till date and continues to come up with innovative marketing strategies as we speak! Internet Marketing in Canada has always been a vital area of business for business websites. With thousands of such websites floating in the cyber space, it would need a whole new level of innovation from the marketers if they were to woo their online customers. Hence, Viral Marketing became the weapon of choice for Internet Marketers!

Viral Marketing in Canada, has helped thousands of local business websites to drive traffic to themselves through clever marketing gimmicks. It is an important part of Internet marketing as it basically uses any strategy which persuades individuals to further a marketing message, thereby creating an infinite scope for the message’s growth and exposure levels on the Internet! Viral Marketing thrives on the ‘wildfire’ phenomenon. For any marketing message to be effective, it needs to spread as quickly as it can on the Internet. Viral Marketing makes optimal usage of the ever – favorite ‘free’ concept by giving away products and services through popular social and communication networks! It provides for a very easy transfer channel for the message, hence leaving no stone unturned in ensuring that the message spreads real quick and to maximum number of people.

With Canadian as well as global businesses world over using the Internet as ‘virtual business ports’ for their businesses, it has resulted in the need for a complete web business plan that includes various elements such as the Website Development, SEO, PPC, E-Commerce etc, it is here that Viral Marketing with its innovative approach to marketing, comes as a whiff of a fresh breath amidst all these elements of a web business plan.